Privacy policy

We take your privacy very seriously. Please read this privacy notice carefully as it contains important information on who we are and how and why we collect, store, use and share your personal data. It also explains your rights in relation to your personal data and how to get in touch with us if you have questions about our data processing activities.

We collect, use and are responsible for certain personal data about you. When we do so we are subject to the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003, together referred to in this privacy notice as ‘data protection law’.

If you have any questions or would like to see these terms in a different format for accessibility purposes, please see ‘How to Contact Us’ below.

KEY TERMS

It would be helpful to start by explaining some key terms used in this policy:

Personal data

Any information relating to an identified or identifiable individual

We, us, our

Naylor Specialist Plastics Ltd trading as Naylor Agility, a company registered in England and Wales under company number 00342012. Our registered address is Naylor House, Valley Road, Wombwell, Barnsley, South Yorkshire, S73 0BS and our group companies.

We are registered with the Information Commissioner’s Office under number: ZB066805.

 

PERSONAL DATA WE COLLECT ABOUT YOU

The personal data we collect about you depends on the particular products and services we provide to you. We will collect and use the following personal data about you

If you are a consumer:

  • your name and contact information, including email address and telephone number
  • information to check and verify your identity, e.g. your date of birth
    location data, if you choose to give this to us
  • your billing information, transaction and payment card information
  • your personal or professional interests
  • your contact history, purchase history and saved items
  • your correspondence with us when you choose to contact our customer service team
  • information from accounts you link to us for example Shop and Facebook
  • information to enable us to undertake credit or other financial checks on you
  • information about how you use our website, IT, communication and other systems (with your consent where required)
  • your responses to surveys, competitions and promotions
  • where you sign up to be an Ambassador, we also process your Instagram and Facebook account details.

If you are a trade customer:

  • your name and contact information, including email address and telephone number and company details where applicable
  • location data, if you choose to give this to us
  • your contact history, purchase history and saved items
  • your correspondence with us when you choose to contact our customer service team
  • information about how you use our website, IT, communication and other systems (with your consent where required)
  • [your response to surveys, competitions and promotions]

We collect and use this personal data for the purposes described in the section ‘How and why we use your personal data’ below. If you do not provide personal data we ask for, it may delay or prevent us from providing products and services to you.

HOW YOUR PERSONAL DATA IS COLLECTED

We collect most of this personal data directly from you—in person, by telephone, text or email and/or via our website when you interact with our website and when you purchase goods from us. However, we may also collect information:

  • directly from a third party, e.g.:
    • credit reference agencies
  • from cookies on our website, for more information on our use of cookies, please see our cookie policy below.

HOW AND WHY WE USE YOUR PERSONAL DATA

We primarily use your personal data to provide our goods to you.

Under data protection law, we can only use your personal data if we have a proper reason, e.g.:

  • where you have given consent;
  • to comply with our legal and regulatory obligations;
  • for the performance of a contract with you or to take steps at your request before entering into a contract; or
  • for our legitimate interests or those of a third party.

A legitimate interest is when we have a business or commercial reason to use your personal data, so long as this is not overridden by your own rights and interests. We will carry out an assessment when relying on legitimate interests.

The table below explains what we use your personal data for and why.

What we use your personal data for Our reasons

Providing products and services to you

To perform our contract with you or to take steps at your request before entering into a contract
Preventing and detecting fraud against you or us For our legitimate interest, i.e. to minimise fraud that could be damaging for you and/or us

Conducting checks to identify our customers and verify their identity

 

Depending on the circumstances:

—to comply with our legal and regulatory obligations

—for our legitimate interests

To enforce legal rights or defend or undertake legal proceedings

 

Depending on the circumstances:

—to comply with our legal and regulatory obligations;

—in other cases, for our legitimate interests, i.e. to protect our business, interests and rights

 

Operational reasons, such as improving efficiency, training and quality control For our legitimate interests, i.e. to be as efficient as we can so we can deliver the best service to you at the best price
Ensuring the confidentiality of commercially sensitive information

 

Depending on the circumstances:

—for our legitimate interests, i.e. to protect trade secrets and other commercially valuable information;

—to comply with our legal and regulatory obligations

 

Statutory returns To comply with our legal and regulatory obligations

 

Marketing our services and those of selected third parties to:

—existing and former customers;

—third parties who have previously expressed an interest in our services;

—third parties with whom we have had no previous dealings.

 

With consent, or where permitted under data protection law, for our legitimate interests.

Credit reference checks via external credit reference agencies For our legitimate interests, i.e. to ensure our customers are likely to be able to pay for our products and services

 

To share your personal data with members of our group and third parties that will or may take control or ownership of some or all of our business (and professional advisors acting on our or their behalf) in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency

In such cases information will be anonymised where possible and only shared where necessary

 

 

Depending on the circumstances:

—to comply with our legal and regulatory obligations;

—in other cases, for our legitimate interests, i.e. to protect, realise or grow the value in our business and assets

 

Where you choose to become one of our brand ambassadors, we collect certain data about you to onboard you as one of our affiliates. You can read more here. You can choose whether to be an affiliate however we will need certain information to be able to onboard you and continue our brand ambassador relationship.

Performance of our affiliate agreement

 

HOW AND WHY WE USE YOUR PERSONAL DATA - SHARING

See ‘Who we share your personal data with’ for further information on the steps we will take to protect your personal data where we need to share it with others.

MARKETING

We will use your personal data to send you updates (by email) about our products and hire services, including exclusive offers, promotions or new products and hire services.

We have a legitimate interest in using your personal data for marketing purposes (see above ‘How and why we use your personal data’). This means we do not usually need your consent to send you marketing information. If we change our marketing approach in the future so that consent is needed, we will ask for this separately and clearly.

You do, however, have the right to opt out of receiving marketing communications at any time by:

We may ask you to confirm or update your marketing preferences if you ask us to provide further products and services in the future, or if there are changes in the law, regulation, or the structure of our business.

We will always treat your personal data with the utmost respect and never sell and share it with other organisations outside the Naylor group for marketing purposes.

WHO WE SHARE YOUR PERSONAL DATA WITH

We routinely share personal data with:

  • companies within the Naylor group;
  • third parties we use to help deliver our products and services to you, e.g. payment service providers, IT services providers, warehouses and delivery companies;
  • other third parties we use to help us run our business, e.g. marketing agencies or website hosts;
  • third parties approved by you, e.g. social media sites you choose to link your account to or third party payment providers;
  • our insurers and brokers; and
  • our banks.

We only allow those organisations to handle your personal data if we are satisfied they take appropriate measures to protect your personal data. We also impose contractual obligations on them to ensure they can only use your personal data to provide services to us and to you.

We or the third parties mentioned above occasionally also share personal data with:

  • our and their external auditors, e.g. in relation to the audit of our or their accounts, in which case the recipient of the information will be bound by confidentiality obligations;
  • our and their professional advisors (such as lawyers and other advisors), in which case the recipient of the information will be bound by confidentiality obligations;
  • law enforcement agencies, courts, tribunals and regulatory bodies to comply with our legal and regulatory obligations;
  • other parties that have or may acquire control or ownership of our business (and our or their professional advisers) in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency—usually, information will be anonymised but this may not always be possible. The recipient of any of your personal data will be bound by confidentiality obligations.

We will not share your personal data with any other third party.

KLARNA

If you choose to pay with Klarna, when you click this option we will need to pass certain personal information, such as contact and order details, to Klarna to see if you are eligible and to allow them to provide their services. This is provided to assess whether you qualify for Klarna’s payment options and to tailor the payment options available to you. Your personal data is handled in accordance with Klarna’s own privacy notice, which you can find here. We are not responsible for any of Klarna’s activities and they are a separate data controller.

WHERE YOUR PERSONAL DATA IS HELD AND TRANSFERRED OUTSIDE OF THE UK

Personal data may be held at our offices and those of our group companies, third party agencies, service providers, representatives and agents as described above (see above: ‘Who we share your personal data with’).

Some of these third parties may be based outside the UK and EEA. For more information, including on how we safeguard your personal data when this happens, see below: ‘Transferring your personal data out of the UK and EEA’.

HOW LONG YOUR PERSONAL DATA WILL BE KEPT

We will not keep your personal data for longer than we need it for the purpose for which it is used. For example,

Different retention periods apply for different types of personal data. If you no longer have an account with us or we are no longer providing goods or services to you, we will usually delete or anonymise your account data after 6 years.

Following the end of the of the relevant retention period, we will delete or anonymise your personal data.

TRANSFERRING YOUR PERSONAL DATA OUT OF THE UK AND EEA

It is sometimes necessary for us to transfer your personal data to countries outside the UK and EEA. In those cases we will comply with applicable UK and EEA laws designed to ensure the privacy of your personal data.

We will transfer your personal data to:

  • our service providers located outside the UK in the EEA.

Under data protection laws, we can only transfer your personal data to a country outside the UK and EEA where:

  • the UK government has decided the particular country ensures an adequate level of protection of personal data (known as an ‘adequacy regulation’) further to Article 45 of the UK GDPR.
  • there are appropriate safeguards in place, together with enforceable rights and effective legal remedies for you, or
  • a specific exception applies under relevant data protection law

Where we transfer your personal data outside the UK or EEA, we do so on the basis of an adequacy. In the event we cannot or choose not to continue to rely on either of those mechanisms at any time, we will not transfer your personal data outside the UK and EEA unless we can do so on the basis of an alternative mechanism or exception provided by UK data protection law and reflected in an update to this policy.

Any changes to the destinations to which we send personal data or in the transfer mechanisms we rely on to transfer personal data internationally will be notified to you in accordance with the section on ‘Changes to this privacy notice’ below.

YOUR RIGHTS

You have the following rights, which you can exercise free of charge:

Access The right to be provided with a copy of your personal data
Rectification The right to require us to correct any mistakes in your personal data
Erasure (also known as the right to be forgotten) The right to require us to delete your personal data—in certain situations
Restriction of processing The right to require us to restrict processing of your personal data in certain circumstances, e.g. if you contest the accuracy of the data
Data portability The right to receive the personal data you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party—in certain situations
To object

The right to object:

—at any time to your personal data being processed for direct marketing (including profiling);

—in certain other situations to our continued processing of your personal data, e.g. processing carried out for the purpose of our legitimate interests unless there are compelling legitimate grounds for the processing to continue or the processing is required for the establishment, exercise or defence of legal claims

Not to be subject to automated individual decision making The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you
The right to withdraw consent

If you have provided us with a consent to use your personal data you have a right to withdraw that consent easily at any time

You may withdraw consent by contacting us at sales@nayloragility.co.uk.

Withdrawing consent will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn

 

For more information on each of those rights, including the circumstances in which they apply, please contact us (see ‘How to contact us’ below).

If you would like to exercise any of those rights, please:

  • email, call or write to us—see below: ‘How to contact us’ and
  • provide enough information to identify yourself (e.g. your full name, address and customer or matter reference number) and any additional identity information we may reasonably request from you;
  • let us know what right you want to exercise and the information to which your request relates.

KEEPING YOUR PERSONAL DATA SECURE

We have appropriate security measures to prevent personal data from being lost accidentally, or used or accessed unlawfully. We limit access to your personal data to those who have a genuine business need to access it. Our security measures include encrypting data and security controls which protect our IT infrastructure from external attack and unauthorised access. Those processing your personal data will do so only in an authorised manner and are subject to a duty of confidentiality.

OUR WEBSITE

This cookie policy relates to your use of our website, Naylor Agility.

Throughout our website we may link to other websites owned and operated by certain trusted third parties to make additional products and services available to you. These other third party websites may also use cookies or similar technologies in accordance with their own separate policies. For privacy information relating to these other third party websites, please consult their policies as appropriate.

COOKIES

A cookie is a small text file which is placed onto your device (e.g. computer, smartphone or other electronic device) when you use our website. We use cookies on our website.

For further information on our use of cookies, including a detailed list of your information which we and others may collect through cookies, please see our consent management platform (cookie banner) on our landing page, and further detail below. Our consent management platform allows you to accept, reject or manage preferences when it comes to the use of cookies and similar technologies.

For further information on cookies generally, including how to control and manage them, you can have a look at the Information Commissioner’s Office guidance here: Cookies | ICO.

visit the guidance on cookies published by the UK Information Commissioner’s Office, or www.allaboutcookies.org.

CONSENT TO USE COOKIES AND CHANGING SETTINGS

We will ask for your consent to place cookies or other similar technologies on your device, except where they are essential for us to provide you with a service that you have requested e.g. to enable you to put items in your shopping basket and use our check-out process).

You can withdraw any consent to the use of cookies or manage any other cookie preferences by rejecting cookies within our consent banner or clicking on the ‘Cookie preferences’ icon at the bottom of any page on our site. You can then untick boxes as appropriate to the mechanism. It may be necessary to refresh the page for the updated settings to take effect.

OUR USE OF COOKIES

We use the following type of cookies:

Required cookies: These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website.

Analytical/performance cookies: They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Personalisation cookies: These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

Marketing cookies: These cookies record your visit to our website, the pages you have visited and the links you have followed. We may also share this information with third parties for this purpose.

You can find out more information about the individual cookies we use and the purpose for which we use them in the table below:

Cookie

Description

Duration Type
Keep_alive This cookie is used to maintain an active user session on the website and ensure that the user's connection remains secure and uninterrupted during their browsing session. 30 minutes Required Cookies
Secure_customer_sig This cookie is generally provided by Shopify and is used in connection with a customer login. 1 year Required Cookies
Cart_currency This cookie is used to recognise the user’s country of origin and populate the correct transaction currency. 14 days Required Cookies
receive-cookie-deprecation This cookie is used to signal to the website owner about the deprecation of cookies being received by the system, ensuring compliance and adaptability with evolving web standards and privacy legislation. session Required Cookies
Shopify_pay_redirect This cookie is used to enable payment services on the website and to facilitate secure payment and checkout processes. 1 hour Required Cookies
_tracking_consent Tracking preferences 1 year Marketing cookies
Localization These cookies are set on pages with the Flickr widget. 1 year These cookies are set on pages with the Flickr widget.


HOW TO TURN OFF ALL COOKIES AND THE CONSEQUENCES OF DOING SO

If you do not want to accept any cookies, you may be able to change your browser settings so that cookies (including those which are essential to the services requested) are not accepted. If you do this, please be aware that you may lose some of the functionality of our website.

For further information about cookies and how to disable them please go to the guidance on cookies published by the UK Information Commissioner’s Office, or www.allaboutcookies.org.

HOW TO CONTACT US

Please contact us if you have any queries or concerns about our use of your personal data We hope we will be able to resolve any issues you may have.

You can contact us by writing to us at: sales@nayloragility.co.uk or you can contact us via post to Naylor House, Valley Road, Wombwell, Barnsley, South Yorkshire S73 0BS.

You may also have the right to lodge a complaint with the Information Commissioner (the UK data protection regulator). Please see www.ico.org.uk for more details.

CHANGES TO THIS PRIVACY NOTICE AND COOKIE POLICY

This privacy notice and cookie policy was published in April 2025 and last updated on 7 April 2025.

We may change this privacy notice and cookie policy from time to time – please check this privacy notice for any updates.